Primness by Vanessa Rochman is an Australian fashion brand offering collections of straightforward silhouettes that combine premium natural fabrics and finishes. Established in 2013, the brand creates non-structured and contemporary pieces, crafting luxury staples for everyday wear. Each collection reflects Vanessa's relaxed Australian lifestyle and her love of craftsmanship and travel, embodying casual simplicity guided by her design intuition.

Designed and manufactured locally in Melbourne, Australia, Primness emphasises quality and local production. The brand merges relaxed elegance with high-quality materials, providing timeless pieces that are both comfortable and sophisticated, making them essential additions to any wardrobe.