CHIMI is a Stockholm-born eyewear label founded by childhood friends Daniel Djurdjevic and Charlie Lindström. The brand was sparked by a simple but powerful idea: the pair wanted to reimagine eyewear as more than an accessory, creating silhouettes that people would return to season after season as a true reflection of their personal style.

From its beginnings, CHIMI has stood for freedom, empowerment, and creative expression. Each collection is designed as a canvas for storytelling and experimentation, positioning eyewear as a personal statement rather than a disposable trend. Priced for everyday wear yet crafted with an elevated sensibility, CHIMI pieces carry an ease and versatility that have made the brand instantly recognisable.

Now one of Sweden’s leading eyewear brands, CHIMI has grown into a global name, crossing borders and oceans while maintaining its playful and innovative spirit. Its collections embody both Scandinavian minimalism and bold individuality, encouraging wearers to see the world differently. At its heart, CHIMI is about more than what you wear — it’s about how it makes you feel.