Pfeiffer THE LABEL is an Australian fashion brand founded in 2015 by Angela Aspradakis and Virginie Pepin. Based in Bondi, the label has become known for its sophisticated yet effortless approach to womenswear, embodying modern Australian style with a focus on ease, versatility, and everyday luxury.

At the heart of Pfeiffer is a commitment to craftsmanship and creativity. Each collection is designed and made in Sydney, reflecting the founders’ dedication to supporting local industry and maintaining a close connection to the making process. Sustainability underpins the brand’s philosophy, with the use of natural fabrics such as cotton and linen, machine-washable ease, and a production model that minimises environmental impact.

Pfeiffer’s signature lies in its balance of confident femininity and relaxed wearability. From slip-on-and-go dresses to refined separates, every piece is created to elevate the everyday wardrobe with subtle detail and modern edge. Female-founded, Australian-owned, and proudly local, Pfeiffer THE LABEL represents the essence of Australian cool: understated, refined, and effortlessly relevant.