Outland Denim was founded on strong ethical principles by James Bartle, who sought to provide employment opportunities to young women affected by human trafficking. Originating from an Australian mountaintop, the brand was established to challenge the negative impacts of the fashion industry, such as wastefulness, environmental degradation, and exploitation. Committed to sustainability, James and his team use high-quality, sustainable raw materials and have established their own wash house to minimise environmental pollution, creating a collection of effortless and timeless denim and complementary apparel.

Outland became the first Australian, and the second denim brand globally, to achieve B Corp certification, reflecting its dedication to social and environmental responsibility. By offering meaningful employment to survivors of human trafficking, the brand has positioned itself at the forefront of ethical fashion. Each pair of Outland jeans is crafted to spare the earth and empower the women who make them, all while providing customers with stylish garments that make them look and feel good.